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Search Engine Optimization Spam


There is a lot of talk as to whether or not certain of the search engine optimization techniques and methods are ethical. In this series of short articles, I will discuss each of the 'questionable' techniques and demonstrate that none of them are intrinsically unethical and, therefore, none of them are intrinsically wrong. Arguments against their useage do not stand up in the face of good, old-fashioned common sense. It doesn't mean that the techniques cannot be used in unethical and unscrupulous ways; it simply means that they are not intrinsically unethical, they are not spam and it is not wrong to use them.

There is a lot of rubbish talked about search engine spam. Some people have even tried to formalize it by laying down definitions as to what is and isn't spam. Two of the main definitions are:-

  • Any modifications that are done to a web page or site, solely because search engines exist, is spam.
  • Whatever each search engine says is spam, is spam for that engine.

    The first definition means that everyone who is engaged in search engine optimization of any kind is, by definition, a spammer - bar none.

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Article by:  Phil Craven of
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